Pepsi Super Bowl

In 2019 Zappar and 7-Eleven teamed up to deliver two Super Bowl themed AR experiences embed in the 7Rewards App and sponsored by- Pepsi; Creating 1 Filter - Super Bowl Super Bling Filter & 1 Higher level game - Pepsi’s Tackle Attack. Below is a sample of ‘Tackle attack’ game mechanic in full action. My role during this project as UX/UI designer was to ensure we bring these two pieces of activity together so customers feel connected and the excitement builds around the Super Bowl

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Pepsi Super Bowl Activity was part of a wider campaign, ‘7-Eleven - Always on,’ which was predominately featured in 7-Eleven’s 7Rewards App. Crafted by Zappar and 7-Eleven, the ‘7-Eleven Always on’ Campaign won an Auggie Award for Best AR Campaign. Pepsi Super Bowl was my first project at Zappar, and it will be remembered fondly as a great success. We had been afforded great flexibility with UI design and overall user interactions, which made the process quite fun

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