Robinson’s Big Fruit Hunt
Case Study - Coming Soon!!
As the UX & UI Designer on The Big Fruit Hunt campaign, I was responsible for crafting an engaging, intuitive digital experience that encouraged families to explore, interact, and connect with the Robinsons brand in a fun and meaningful way. The challenge was to seamlessly blend game mechanics with real-world behaviour change—making the idea of flavouring refillable water bottles with Robinsons feel natural, rewarding, and easily integrated into everyday routines through smart, user-first design.