Nestle x Marvel
(Avengers)

As a UX & UI Designer at Zappar, I was responsible for designing the user interface for a micro-experience as part of Nestlé CPW’s Marvel Avengers campaign. The goal was to bring Marvel characters to life via CPW cereal packaging—making the product more engaging at the point of sale and more fun in the home. By scanning a QR code, users could try on four interactive Marvel face filters, complete with save and share functionality across devices, encouraging playful brand interaction.