Nestle x DC Superheroes

Nestlé tasked us with bringing five DC superheroes—Batman, Superman, Flash, Wonder Woman, and Batgirl—to life in a way that blended physical and digital play. Limited-edition cereal packs featured cut-out masks for kids to wear, while a QR code extended the experience into the digital world. Scanning the code unlocked 3D superhero face filters and interactive stickers, giving families a fun, shareable way to engage with the brand both at the breakfast table and online.

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The campaign was a huge success, capturing the imagination of families and driving strong engagement both in-store and at home. Kids loved the mix of physical masks and digital AR filters, with thousands of photos and stickers shared across devices. The interactive experience not only added value to Nestlé’s cereal packs but also strengthened brand affinity, proving the power of blending physical and digital play. The positive response set a strong foundation for future character-led activations.

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