Kellogg’s- Frosted Flakes
Mission Tiger


Frosted Flakes and Tony the Tiger are the #1 supported Kellogg’s character and the #1 supported Kellogg’s cereal brand. Set to inspire the next generation of kids and families with the biggest campaign in 13 years, with 3.4 billion estimated impressions through the omni-channel marketing initiative. The activity appeared on 30 million packs and gave users an opportunity to engage with Tony like never before in AR whilst amplifying other media activities and messaging. 

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The AR experience offered two interactive paths: one featuring playful face filters that let users try on different looks, pose with Tony the Tiger, and snap selfies; the other, an AR flick-ball game where players aimed at targets to rack up points. The campaign delivered outstanding results. Kellogg’s were thrilled with the engagement, as the experience gained significant traction across all channels—especially with users enthusiastically sharing photos and videos alongside a virtual Tony the Tiger.

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