7-Eleven Fall Football
Case Study

To kick off the football season, Zappar and 7-Eleven partnered to launch a football campaign within the 7Rewards App, designed to generate excitement and anticipation for the new season. My role during this project was fundamentally as a UX & UI designer. With the sizeable task of compiling a series of seamless user experiences embedded with the 7Rewards in-app AR menu. I worked closely with my creative director, production, and developers to create an engaging and successful campaign.

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The structure of the UX was familiar across all 4 experiences aside from the intro experience (slurpee selfie). The UI design was uniform across all the experiences with an important aim to have brand consistency across the campaign to allow for the brand ambassador ‘Dak Prescott’ to figure as the main centrepiece of the campaign. The Campaign was a great success, offering some outstanding value for 7-Eleven. Picking up various awards!

For world-leading XR solutions, please see www.zappar.com

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